As is evident in the products obtained during the checks, the tobacco industry will stop at nothing to make their products appeal to youth with their bright colors, candy flavors, and “limited edition” seasonal flavors.
Fresh, delicious flavors like lemon and mango do not belong in a product known to cause death, disease, and addiction.
Last year, Milwaukee youths involved with WI WINS were able to purchase tobacco products at a rate of approximately 20 percent—far higher than the average statewide buy rate, which is consistently within single digit percentages. And the buy rate from last weekend’s compliance checks was even higher. When kids have ready access to tobacco, there are higher rates of use.
The results are clear: we have work to do here in Milwaukee.
This is why the City of Milwaukee Tobacco-Free Alliance continues to conduct WI WINS checks, educate the community on our findings, and expose the tobacco industry’s evolving tactics. This program is vital for helping future generations avoid tobacco use and addiction.