For most people the holiday season is a time for celebration. But for many others – who may be struggling to keep the heat on – buying gifts is simply impossible. With community assistance groups also hurting in tough economic times, Seaway Bank and Trust Company has stepped up its “Trim-a-Tree” program to help families in need.
The Seaway “Trim-a-Tree” program will provide holiday gifts of food, toys and clothing for local families. Toy and coat collection boxes are placed at the branch at 2102 W. Fond du Lac Avenue. Visitors who make cash contributions are invited to place an ornament on the bank’s lobby tree. Donors are identified on the ornament, and funds raised are used to purchase food and gifts. Local churches and staff often help to refer the families in need. The bank works closely with the families to clarify clothing sizes and identify any special requests.
Seaway employees were the first to make donations, but bank customers and visitors have stepped up to help. “These activities provide a way to share with those less fortunate. We know some families struggle to make ends meet during the holidays, and our ‘Trim-a-Tree’ helps to fill that gap,” said Seaway Bank President and CEO Walter E. Grady. While the need is great, Mr. Grady acknowledges that we are in a big-hearted community. “Seaway receives a lot of support for this outreach. When the gifts are delivered, we all feel the spirit of the season—and that’s what it’s all about,” he added.Did you like this story? Subscribe to NNS today.