On July 20, 2013, Fondy Food Center kicks off a one-week crowdfunding campaign to raise funds for its popular Fondy WIC Market Match Program and for Fondy Farmers Market’s free Saturday programming. The Market Match Program doubles the face value of WIC (Women, Infants, and Children) farmers market vouchers. The crowdfunding campaign runs Saturday, July 20 – Saturday, July 27, 2013 at http://www.razoo.com/story/Fondy-Wic-Market- Match. Supporters can share this campaign with their friends via social media, track donations, and add their own comments to the Razoo.com site.
Every summer, hundreds of low-income families with children visit Fondy Farmers Market to buy locally grown fruits and vegetables with their WIC vouchers. To boost usage of these vouchers, Fondy Farmers Market started the Fondy WIC Market Match Program. So, a $4 voucher gets $8 worth of food! Fondy is the only farmers market in Wisconsin to offer this kind of incentive program.
Once at the Market, WIC customers discover that they can also use their food stamps at the Market as well. Plus, they experience firsthand how fun a farmers market can be – with free cooking demos (Seasonal Soul: A Celebration of Milwaukee’s Food Traditions), arts & crafts activities that celebrate wellness, nutrition, and fitness (Family Activity Booth), and great local music every Saturday.
The July 20th crowdfunding kick-off date corresponds with the July 20th start date of the 2013 WIC Market Match Program at Fondy Farmers Market. The program runs from July 20th until funds run out or October 31, 2013, whichever occurs first. In past years, WIC Market Match funds – which are raised though individual, foundation, and business donations – have been quickly depleted. In 2012, Fondy raised $20,000 for the program; those funds were exhausted in just 6 weeks. Whenthe fund is depleted, the Market still accepts WIC vouchers, but only at face value, until October 31, 2013.
Fondy’s WIC Market Match program has also resulted in significantly higher food stamp sales as low-income families discover they can also use their foods stamps to buy fresh produce. The Market’s annual food stamp sales consistently place it among the top five farmers markets nationwide for food stamp sales.