Feeding America Eastern Wisconsin launched its Fifth Annual Food for the Holidays campaign today. The holidays conjure up warm, cozy feelings about celebrations with family and friends; this usually includes time spent around the table enjoying a fulfilling meal. While this may be how many of us spend our holidays, families struggling to pay their bills are often turning to their local food pantry or soup kitchen for a holiday meal. Feeding America Eastern Wisconsin and Associated Bank are on a million meal mission to provide one million meals to people struggling with hunger in eastern Wisconsin.

Feeding America has experienced a 22% increase in demand for food over the last two years. Last year, generous donations helped Feeding America Eastern Wisconsin provide nearly 1.3 million meals to children, families, seniors and individuals in need. Together with our partner food pantries, meal programs and shelters we are providing meals to our hungry neighbors.

Join Feeding America and Associated Bank in their million meal mission this holiday season. Associated Bank is hosting a food drive at its locations across eastern Wisconsin, stop in with a nonperishable food item or make a monetary donation at the teller window. You can also donate online and find ways to help us reach our goal of one million meals at www.feedingamericawi.org. Together, we can provide hope to hungry families and children in Wisconsin this holiday season.