Southeastern Wisconsin will get a new platform, and a new perspective, on broadcast television. This November, Milwaukee Public Television (MPTV) will launch its newest program, 10thirtysix.
“We are eager to bring this program to southeastern Wisconsin,” said MPTV General Manager Bohdan Zachary. “We think viewers will appreciate that the 10thirtysix format will allow us to go into greater depth on important community stories we hope will inform, entertain, and inspire.”
Titled after MPTV’s two major channels, this monthly news magazine highlights an eclectic mix of interesting topics and people from throughout the viewing area. Each 30-minute episode will feature in-depth segments designed to give viewers greater knowledge about the local communities we call home.
Former news anchor and reporter, Portia Young, has signed on to host 10thirtysix. Portia is a familiar face in southeastern Wisconsin. For 14 years, Portia was an anchor and reporter at 3 different ABC affiliates, winning several writing awards including two Emmy nominations. After the birth of her first child, Portia left broadcast news to pursue a career in public relations. Portia is the Public Relations Manager for Sargento Foods Inc. In this role, Portia is telling the stories of the passionate people of Sargento and is a public face for one of theTop Workplaces in Wisconsin seven years in a row. She will continue to work as Sargento Foods’ public relations manager in addition to her new role at MPTV.
“Telling peoples’ stories is the very essence of public television,” said Portia Young. “Telling stories is why I earned a journalism degree. I’m honored to be part of the great storytelling legacy of public television, which brings to life history, the arts and important issues in communities across America and right here in Milwaukee through Milwaukee Public Television.”
10thirtysix will partner with other Milwaukee media organizations including the Wisconsin Center for Investigative Journalism, Milwaukee Neighborhood News Service, and Urban Milwaukee. WUWM Radio 89.7 will be 10thirtysix’s exclusive public media collaborator.
10thirtysix premieres on MPTV 10 at 7:30 p.m. on November 18.
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