George Webb Restaurants opened its newest location today, bringing the restaurant franchise to a total of 30 locations throughout Wisconsin. The new storefront, located at 3528 West Fond du Lac Avenue in Milwaukee, brings the company’s iconic brand to Milwaukee’s Sherman Park neighborhood.

Franchisee and owner Joey Gudgeon, a former Sherman Park resident, hopes to staff the restaurant with local community members and believes he could potentially hire as many as 15 employees. Gudgeon currently owns three other George Webb restaurants with locations in Waukesha, Sussex and Milwaukee.

“George Webb Restaurants gave me a fresh start years ago, when I first was hired as a dishwasher. I worked my way up through the restaurant chain and have come full circle,” Gudgeon said.  “My goal in opening this restaurant is to try and pay that forward. I hope that with this new location George Webb can help make a difference and create change for others in Sherman Park.”