The Color Vibe 5K, a family-friendly, non-competitive walk-run,  is coming to Milwaukee May 13, and has named St. Ann Center for Intergenerational Care, 2408 E. Morgan Ave., as its charity partner for the event.

The Color Vibe isn’t just an average 5K for those few and far between avid runners. Instead, Color Vibe caters to all whose goal is to have fun while getting insanely colorful in the process. It’s simple —  runners show up decked out in their best white attire and watch themselves transform into human rainbows as they run, walk or dance their way through the course. 

The event doesn’t end when the runners cross the finish line. Everyone is encouraged to dance their hearts out at the after-party led by a professional DJ giving away free Color Vibe swag and leading picture-worthy color throws.

“The Good Vibes 2017 Tour marks Color Vibe’s fifth year,” said Joey McKnight, Color Vibe Race Director. “Running on good vibes is the essence of our events and we are excited for another colorful year.”

This year’s events will feature more color, special-edition merchandise and a new,  improved website to commemorate the Good Vibes Tour.

The Color Vibe understands the importance of giving and has partnered with over 150 charities across the nation over the last four years. This year in Milwaukee, a portion of every runner registration will be donated to St. Ann Center for Intergenerational Care. St. Ann Center’s mission  is to to provide Franciscan-inspired, intergenerational, community-based health and educational services for children, the frail elderly and people with disabilities.

The Color Vibe 5K stands out from other fun runs because of its vibrant,  custom-made color. The company uses a unique cornstarch formula exclusive to Color Vibe to deliver an experience brighter and safer than any other color event. Made in the USA, the food-grade quality cornstarch is 100% nontoxic, non-flammable, and biodegradable. It washes out easily from skin, hair, and clothes.

The Color Vibe offers special discounts to businesses looking to tap into their health and wellness plans. For more information on registration and wellness programs go to the company’s website: or email support@thecolorvibe.com. Local businesses interested in vendor/partnership involvement should email kjersti@thecolorvibe.com for further information.

Color Vibe events attract 1,500 to 10,000 participants and spectators, providing local businesses with the amazing opportunity to make meaningful connections with their community members.