Organizers have announced the programming lineup for the first Fall Experiment, a new event designed to bring the region’s leading-edge change makers in the film, art, music and tech communities together to celebrate the innovation and creative collaboration taking place in Milwaukee. On Saturday, September 22, this free, action-packed, day-long event will offer hands-on tech workshops in virtual reality, artificial intelligence, gaming and digital animation, alongside live musical performances and interactive presentations on film, art and entrepreneurship.

The main programming will be housed in the UWM Peck School of Arts Kenilworth Building at 2155 N. Prospect Ave. and is open to everyone. Gener8tor, BLK SHP, Custom Reality Services, RokkinCat, Alpha HQ and Mooncat Arcade are among the groups set to deliver an epic collection of immersive learning experiences the day of the event. Speakers from Storyhunter, GitHub, SAP.io and more will join the party to share their experiences on the front lines of the convergence of art, film, music and technology. The Fall Experiment will also feature Black Cat Alley’s annual Mural Festival and music from the Pabst Theater Group at The Back Room @ Colectivo. All of this activity will take place against the backdrop of the ever-popular Doors Open Milwaukee.

“The beauty of the Fall Experiment is that it strikes a cord with the creator, artist or techie that lives within all of us and offers possibilities to explore an exciting new future of technology, art, music and film,” said BLK SHP experience designer Aaron Davis. “What a fantastic way to connect established leaders in the creative economy with the next generation of technologists, artists, designers and culture-makers.”

The Fall Experiment is the brainchild of an eclectic group of partners and sponsors, all of whom are committed to supporting and nurturing Milwaukee’s creative collective and making the city an environment that attracts the best and brightest talent. Corporate partners include Northwestern Mutual, Advocate Aurora Health, Alpha and Gufsky, while creative sponsors include 88Nine, Black Cat Alley, Pabst Theater Group, The Commons, Bright Cellars, MKE Misfits and Mungo Creative Group.

“Northwestern Mutual and our fellow Tech Hub supporters are dedicated to transforming the Milwaukee region into a thriving, innovation-based economy where technology and entrepreneurship are core to our collective success,” said Karl Gouverneur, vice president of digital workplace, corporate solutions and head of digital innovation, Northwestern Mutual. “It is our desire that the Fall Experiment will grow into a signature event to showcase and celebrate the community’s exciting creative and technical achievements.”

Event Details

Event name:Fall Experiment

Location:UWM Peck School of Arts Kenilworth Building (2155 N. Prospect Ave) and surrounding East Side locations, including Black Cat Alley and The Back Room @ Colectivo.

Date/Time:Saturday, Sept 22 10 a.m. until 9 p.m.

Tickets:Free and open to the public, though registration is strongly encouraged

For more information and to register, visit http://www.fallexperiment.com/