(Photo by Adam Carr)
When you hear that ringing bell, reach for your phone.
This holiday season, the Salvation Army of Milwaukee County’s iconic red kettles will feature QR codes, allowing donations via smartphone. Last year, the Salvation Army of Milwaukee County was the first Salvation Army chapter in Wisconsin to use QR codes for its Red Kettle Campaign.
“We want to make giving as easy as possible. Eighty-four cents of every dollar donated supports critical programs and services, including emergency disaster services,” said Major Roger Ross, Salvation Army Milwaukee County commander.
The goal for the 2012 campaign is $3 million. Last year, Milwaukee County residents raised $2.9 million, surpassing a goal of $2.7 million.
The Red Kettle Campaign kicked off on Friday, Nov. 2, and will continue through January 30, 2013.
Adam Carr is deputy editor for community engagement at Milwaukee Neighborhood News Service.
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