Developers and public officials break ground on the Legacy Lofts. (Photo by Leah Harris)
Arthur Cameron can see the construction on the new Legacy Lofts apartment complex from where he works at The Juice Kitchen, at 617 W. North Ave. Cameron said he’s intrigued by the project because the neighborhood needs more businesses. He hopes it will benefit people who already live in the community.
“I think it’s good as long as it’s not being gentrified and it’s not trying to push in a new wave of people,” Cameron said.
Legacy Lofts is a $13.9 million construction and redevelopment project of the three-story historic Blommer Ice Cream Factory and an adjacent empty lot at 1500 W. North Ave.
Last week, project managers, Milwaukee officials and community members gathered for a groundbreaking ceremony at the defunct factory, which has been vacant for 20 years.
Sally Peltz, founder and former president of Legacy Midwest Renewal Corp., thanked the neighborhood for making the project a reality. “If this (building) was in the Third Ward it would have been bought up. In our neighborhood this building could have easily been torn down but we have prevented that from happening.”
Community members listen to speakers at the Legacy Lofts groundbreaking ceremony. (Photo by Leah Harris)
The existing historic Blommer building will be rehabilitated and converted into 38 one- to four-bedroom apartments. Immediately to the west, 26 more units will be built in a new, three-story building. About 1,500 square feet of street-level commercial space is also being built and will house the LMRC offices.
Of the 64 apartments, 54 will be reserved for those making between $17,400 and $46,920. Ten apartments will be available at market rate.
Vincent Ashford, a security officer with Walnut Way Conservation Corp., said he is looking forward to the opening of Legacy Lofts. Ashford works at The Innovations and Wellness Commons building on North 16th and North Avenue. He said that he expects to be contracted to work at the new apartment complex.
Ashford said the lofts could uplift the neighborhood. “It’ll boost the economy and it’ll beautify the neighborhood,” he said, “Hopefully it’ll encourage a working class and people who will take advantage of what the building has to offer.”
Ashford said he also hopes the building prompts the city to do more for the neighborhood. “We have a problem with our infrastructure in the inner city,” he said. “We need the roads fixed, we need police to know the environment and we need more businesses.”
Department of City Development Commissioner Rocky Marcoux said the project is important for the momentum on North Avenue, one of the longest streets in Milwaukee. “In between you can see all the highs and lows of the region. You see racial divides, lack of opportunity, and you also see people who have more money then they can count.”
The apartment complex, which took five years of planning, is being developed through a lead partnership between LMRC and Chicago-based Evergreen Real Estate Group.
District 15 Ald. Russell Stamper praised everyone involved for their hard work. “Yes it’s going to provide an abundance of opportunity and jobs and it’s going to be beautiful,” he said. “But when I see this building when I drive down 15th and North, it’s going to be a reflection of the teamwork and the hard work it took to be built.”
“The vision is simple. We want a clean, healthy, safe and vibrant community where everyone has the opportunity to become successful,” said Stamper. “It doesn’t matter how slowly we get there as long as we don’t stop.”
Editor’s note: This story has been updated to correct this statement: “Of the 64 apartments, 54 will be affordably priced between $17,400 and $46,920.” We apologize for the error.
There appears to be an error in this sentence: “Of the 64 apartments, 54 will be affordably priced between $17,400 and $46,920. Ten apartments will be available at market rate.” Are $17,400 and $46,920 the incomes of the people who will be able to rent the apartments?
Thank you for your comment, Bethany. You are correct that it should say “54 will be reserved for those making between $17,400 and $46,920.” We have corrected the error.
Very excited about this new venture. I recall as a child traveling east from where ever, Brookfield most likely, and seeing that huge yellow and brown sign atop the Bloomer Bldg. spell out the name of the ice cream company (I believe) that was housed there. It would light up the night sky and I could always see it from 60th and North Avenue. This was a beacon alerting me of the exact number of blocks my uncle had to drive before we reached the family homestead on 17th Street. I remember the area from 3rd to 21st Street being a dynamic and culturally diverse Mecca, with Heineman’s Bakery, Rosenberg’s and The Milwaukee Discount anchoring the east end and Sears-Roebuck and First Wisconsin Bank fortressing the west. In between the eateries, entertainment spots and shopping bazaars were as varied as the people who canvassed or resided there. The potential to once again see West North Avenue return to its heyday is uplifting. Bravo to Walnut Way and Legacy for keeping the potential and memories alive. Sharon remember when we spoke of this in 2004? It’s really happening?
Where can I put an application in for a 4 bedroom
jacquise.jacobs@ yahoo.com I’m looking for a 4 bedroom and I want to know were I can go and apply. Thank you
Jacquise Jacobs