Answering the call during a crisis: IMPACT 2-1-1 operators stay on the front lines during the pandemic | Milwaukee Neighborhood News Service
Edgar Mendez
May 22, 2020
Yolanda Coleman, a community resource specialist at IMPACT 2-1-1, says her nonprofit exists to serve residents. “Our role is to help them and do our best to get them some stability.” (Photo provided by Yolanda Coleman)
Yolanda Coleman’s phone rings nonstop, and it’s seldom because of good news.
“I get calls from elderly people who are crying because they are hungry and can’t leave their house, people suffering from stress, fear and depression, and from people who have never been in a position where they needed help,” said Coleman, who answers calls to the 24-hour 2-1-1 crisis contact center.
Although they now work from home due to COVID-19, IMPACT 2-1-1 community resource specialists like Coleman are part of an unsung group of essential workers on the front lines of the pandemic.
IMPACT 2-1-1 is the area’s central access point for people in need. Users can get  free and confidential services by calling the 2-1-1 helpline, texting their ZIP code to TXT-211, chatting online in real time with specialists or by searching a database on their own.
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These days, Coleman said callers seek information about food, mental health and substance abuse services, information on COVID-19 testing and everything in between.
“COVID-19 has had a particularly negative impact on the community’s most vulnerable populations,” says John Hyatt, president and CEO of IMPACT, the nonprofit that administers 2-1-1. (Photo provided by IMPACT)
“We try to problem-solve with them and coach them to be an advocate for themselves,” she said. “Our role is to help them and do our best to get them some stability.”
John Hyatt, president and CEO of IMPACT, the nonprofit that administers 2-1-1, said calls to the center tripled from 500 to 1,500 a day during the initial stages of the pandemic in March. With news broadcasts flashing 2-1-1 across the bottom of the screen as a number to call for help, the center quickly became a focal point for individuals concerned about how to stay safe from the coronavirus, what to do about their bills and even where to find toilet paper,  he said.
Though the call volume at the center, which serves the entire southeastern Wisconsin region, has slowed slightly since then, Hyatt said the need in the community is still great.
“COVID-19 has had a particularly negative impact on the community’s most vulnerable populations,” Hyatt said.
In addition, another COVID-19-related challenge for 2-1-1 operators is that services they typically connected callers with have changed or been discontinued.
“Some pantries increased their boundary limits or increased the amount of food a client can take at a time, others have created special resources in response to the pandemic, while other organizations are temporarily shut down,” said Kayla Kasprzak, a resource department manager who just marked her five-month anniversary at IMPACT 2-1-1.
Since March 13, resource specialists have updated IMPACT’s database with over 800 programs or services compared with about 150 they normally process  during that span, she said.
Recognizing that IMPACT 2-1-1 needed support to meet the increased demand, Bader Philanthropies awarded the organization a $100,000 grant, which is being used to hire three additional staff members.
Daniel J. Bader, president and CEO of Bader Philanthropies, said it was important to his organization’s board of directors to support organizations such as IMPACT 211.
“These nonprofits have shown bravery and stepped up to the plate to address the needs of the community, even while the situation was evolving,” Bader said. In total, Bader provided $1 million in grants to IMPACT and other organizations as part of its local COVID-19 emergency relief effort.
The increase in staff will provide much needed help for the call center, Hyatt said, as operators prepare for a possible uptick in calls as more jobs and resources dry up.
Coleman will be one of the workers waiting to help.
“I will encourage you to not give up and will tell you I love you if that’s what I think you need to hear,” she said. “Give us a chance to help.”