Post From Community: Nepherterra Estrada Best named Vice President of Integrated Communications at CMRignite | Milwaukee Neighborhood News Service
CMRignite
November 3, 2022
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CMRignite, the nation’s largest minority-owned cause marketing and social impact agency, announced today that Nepherterra Estrada Best has been named vice president of integrated communications.
An award-winning public relations executive, Estrada Best serves on the agency’s executive leadership team and leads the company’s integrated communications efforts, bringing more than 20 years of PR experience working with government, corporate and nonprofit clients.
“I’m excited about the opportunity to build a top-notch team of strategic communicators, storytellers and problem solvers that reflect the diversity and values of the communities our clients serve,” she said. “When it comes to communicating with communities of color, CMRignite is the go-to agency for creative services, paid media and research. I’m excited to establish our brand in the public relations space as we continue to plan and execute PR campaigns that are authentic, impactful and effective.”
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The newly created role of vice president of integrated communications, coupled with the agency’s growing PR division, uniquely positions CMRignite, to expand its strategic communications and multicultural PR service offerings for government, corporate and nonprofit clients.
CMRignite has 60 full-time staff, 75% of whom are Black, Indigenous and People of Color (BIPOC), LGBTQ+ and/or people with disabilities. The Milwaukee-based company recently earned a spot on the Inc. 5000 list of fastest growing private companies in the United States. CMRignite’s client list includes organizations such as General Electric Healthcare, U.S. Department of Health and Human Services, National WIC Association and University of Wisconsin.
“We noticed an undeniable void for truly diverse, multicultural voices in the public relations space, and we saw that as an opportunity to offer a real solution,” said David Bowles, president of CMRignite. “As our agency continues to grow, Nepherterra will play a vital role, using her experience and strong relationships in the community to expand our strategic public relations capabilities.”
Before joining CMRignite, Estrada Best co-founded public relations firms in Milwaukee, WI and Charlotte, NC. She was recently awarded the 2022 Marketing 2.0 Outstanding Leadership Award. Her work has been recognized by the Public Relations Society of America and she is the recipient of the Business Journal’s 40 Under 40 Award.
“When I founded the firm in 1995, we were heavily focused on PR campaigns, so public relations is naturally in our agency’s DNA,” said Jacque Moore, chairman and CEO of CMRignite. “I am confident Nepherterra will be a tremendous partner in our continued growth as an agency, especially in the public relations space.”
About CMRignite
CMRignite is a full-service, strategic communications agency that specializes in developing cause and behavior change marketing for Fortune 500 companies, major nonprofits and government agencies. Since 1995, the agency has focused on developing innovative, cross-cultural marketing campaigns that lead to real, positive change. CMRignite’s team, based in Milwaukee, Wisconsin, grew to more than 60 employees during the pandemic. To learn more, visit cmrignite.com.
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