Photo by Sue Vliet

If you feel welcome when you drive along Fond du Lac from 18^th to 27^th Street, it might be because of the banners hanging from the signposts. The banners read, “Welcome to Marketplace: Advancing Economic and Environmental Innovations.” Marketplace refers to the North Avenue/Fond du Lac Marketplace Business Improvement District. Located in Lindsay Heights, BID 32 works to advance the economic and environmental goals of local businesses, entrepreneurs and community organizations.