If you feel welcome when you drive along Fond du Lac from 18th to 27th Street, it might be because of the banners hanging from the signposts. The banners read, “Welcome to Marketplace: Advancing Economic and Environmental Innovations.” Marketplace refers to the North Avenue/Fond du Lac Marketplace Business Improvement District. Located in Lindsay Heights, BID 32 works to advance the economic and environmental goals of local businesses, entrepreneurs and community organizations.