On the Block: What it means to be Santa | Milwaukee Neighborhood News Service
Matthew Wisla
December 22, 2014
In the Harambee neighborhood, a generation of children has grown up with Don Sargent, though they will never know his real name. For the last 10 years he has been their Santa, appearing annually at the Riverworks Breakfast with Santa event. He has a unique take on what it means for children to spend a few minutes with Santa.