Post from Community: TMJ4 News airing ‘Hidden Bias of Good People’ commercial interruption-free on Thursday, March 11 at 8pm | Milwaukee Neighborhood News Service
TMJ4 News
March 9, 2021
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As part of its commitment to public service that inspires hope and change, TMJ4 News (NBC Milwaukee) will run a commercial interruption-free special to spark a dialogue around implicit bias.
The hourlong special, “Hidden Bias of Good People,” is hosted by Bryant T. Marks, Ph.D., founder and chief equity officer of the National Training Institute on Race and Equity. The special is interactive and conversational, with a goal of helping viewers understand the unconscious biases we all carry based on our upbringings and environments. Implicit, or unconscious, bias refers to attitudes and beliefs that occur outside of our conscious awareness and control.
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A diversity and implicit bias expert, Marks has provided training to police departments and to executives and professionals in educational institutions, nonprofit organizations and local and federal government agencies, among others.
In addition to airing the special, TMJ4 will host a local panel of diverse experts and change-makers immediately following the special on air and online. The panel will discuss how hidden bias has played out in Milwaukee throughout the city’s history and in this past year. Panelists will be Dr. Kewku Smith, Pardeep Singh Kaleka, and Shalina Ali. The roundtable discussion will be hosted by Steve Chamraz and Shannon Sims. TMJ4 will continue the conversation in Thursday night’s 10pm newscast and the following day (Friday, March 12) in its 4pm newscast with local panelists including Jammin’ 98.3’s Andrea Williams. Jammin’ 98.3 is the presenting partner for the special presentation.
View the trailer and check local listings for specific air times in your market. TMJ4 joins 40 other E.W.
Scripps stations around the country in airing this important special presentation