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Wisconsin Commercial Real Estate Women (WCREW), a leading business networking organization dedicated to advancing women in commercial real estate, has announced the winners of the 2025 Impact Awards.
Now in its 25th year, the WCREW Impact Awards recognize outstanding commercial real estate developments across Wisconsin and honor a trailblazing woman who has made a significant impact on the industry.
This year, eight winners and honorees have been selected across the following categories: Project of the Year, Community Impact, Judges’ Choice, People’s Choice, and Woman of the Year. Winning projects were chosen based on their vision, innovation, and positive economic and social impact on Wisconsin communities. The Woman of the Year award honors a leader who has influenced the industry through mentorship, leadership, dealmaking, diversity, or entrepreneurship.
“The WCREW Impact Awards highlight the transformative power of commercial real estate and the professionals who are shaping our communities,” said Pam Lyons, Co-President of WCREW. “We received a strong slate of submissions and enlisted a diverse panel of judges to identify projects that are redefining Wisconsin’s real estate landscape. Congratulations to all the winners for their dedication to innovation and community impact.”
2025 WCREW Impact Award Winners:
Project of the Year: Wisconsin Youth Symphony Orchestras – A state-of-the-art music facility in Madison, designed to foster youth arts education with world-class rehearsal halls, studios, and practice rooms, serving over 500 young musicians across Wisconsin.
Community Impact: Outreach Community Health Center – A vital resource in the Greater Milwaukee area, providing comprehensive primary, family, and behavioral health services, with a strong focus on individuals facing homelessness, extreme poverty, and lack of insurance.
Judges’ Choice: Food for Health – Recognized for its mission to create equitable access to health and well-being through the power of food.
Woman of the Year: Sara Iverson Smith – A respected real estate leader, Sara has led major transactions across retail, healthcare, and distribution. An active WCREW member, board member, and industry panelist, she shares expertise on leadership, development, and workplace innovation. Committed to mentorship, she provides hands-on experience to interns and fosters team growth. Through strategic leasing and partnerships, she drives innovation and business success.
The People’s Choice Award winner will be revealed at the WCREW Impact Awards event on May 2 at the Brookfield Conference Center. Registration is now open for those interested in attending.
To learn more about the 2025 WCREW Impact Awards, visit https://wisconsin.crewnetwork.org/events/impact-awards-program.
About Wisconsin Commercial Real Estate Women
Wisconsin Commercial Real Estate Women (WCREW) was founded in 1998 to connect commercial real estate women in Wisconsin for business opportunities. Today, with 90+ members, their mission is to advance all women in commercial real estate through business networking, leadership development, career outreach, and industry research.
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